Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The same convenience works for social commerce sellers. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Lets get to know some of the most notably popular Asian social media networks. Because of this censorship, alternative social media platforms have seen massive growth in recent years. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Turning customers into advocates isnt always easy. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. In-depth analysis, benchmarks and shorter spotlights on digital trends. Business Solutions including all features. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Feeling the need for speed in your video content marketing strategy? With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Well, once again, the data holds some surprises. StatCounter. Use tab to navigate through the menu items. Fill out the form below to get started. Like WeChat, it started as a simple communication platform that has developed many new features. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Learn more about how Statista can support your business. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Topics Social Media Users Social Media Usage Worldwide Executive Summary Posted 4:54:45 AM. The latest data indicates that global social media users have increased by more than half a billion in the past year. Consumers also love to spend big. The ideal entry-level account for individual users. That's the power of branded content in action! A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. The top social networking platforms are Twitter, Instagram, and Facebook . Insider Intelligence Inc. All Rights Reserved. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. User-generated content is a Powerful Key to Brand Building, 7. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. And all thats despite long-running issues on internet access, speed, and costs. Branded Content Draws Bigger Attention, 6. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Check out the top stories in our Weekly Recap . Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Chart. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. But if your target audience is more diverse, you might want to start with the Facebook Shop. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Profit from the additional features of your individual account. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Please do not hesitate to contact me. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. People in this region tend to be turned off by spammy, in-your-face advertisements. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. So why not give it a try for your brand? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Social media market share Asia 2022, by platform. To learn more, visit www.moengage.com. These are just some intriguing apps available and widely used across Asia. Published by S. Ganbold , Jun 30, 2022. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. It requires dedication, planning, execution, and a genuine level of care. In Taiwan, social media is hugely popular among internet users. The most popular social media platforms. So, it's time for brands to jump on this trend and take advantage of it. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Client-only email newsletters with analysis and takeaways from the daily news. Hello folks, and thanks very much for joining us today. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. You've come to the right place! Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). QQ has various additional features, including games, music, and a news feed. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Social media statistics for Thailand in 2022. The ultimate list of Linkedin Statistics that you need to know in 2023. Get in touch with us. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. 3), and WeChat (No. Social media is widely used throughout the APAC region. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. This is according to Hootsuite's report. What Does This Forecast Mean for Marketers in Asia-Pacific? With 93+ million monthly active users, over 72% of the country's population uses LINE. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). 5). This indicates that many Thai people use Facebook to gain new information and to shop for new products. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. (February 28, 2022). Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Interactive projections with 10k+ metrics on market trends, & consumer behavior. TheSee this and similar jobs on LinkedIn. Many Filipinos use it to gather news and current events. As soon as this statistic is updated, you will immediately be notified via e-mail. 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